AOMedia Member Spotlight with Chip&Media’s, Jeiff Kim

AOMedia Member Spotlight with Chip&Media’s, Jeiff Kim

2019-11-07T13:27:57-05:00 November 7th, 2019|Member Spotlight|

Q&A with Jeiff Kim, Chip&Media’s Director of Global Marketing

Please introduce your company and yourself briefly.

Chips&Media is a global semi-conductor HW IP provider that has expanded its video codec IP expertise to include image signal processing, computational photography, and deep learning-based computer vision. Today, Chips&Media’s IP offers a wide range of applications with low external memory bandwidth, less power consumption, and high-performance hardware IP.

What first brought you to AOMedia, and why did you decide to become a member?

Chips&Media’s extensive catalog of compression IP solutions of video codec covers a vast range of standards We wanted to contribute to AOMedia’s mission to develop the next generation AV1 standard- an open royalty-free video coding format designed for high-quality video transmissions over the internet. Today, AV1 is capable of generating smaller files than other codec generations, and it’s creating a significant movement in the streaming media distribution.

What are you currently working on with regards to AV1? How will end-users benefit from your work? Businesses? Markets?

We recently announced the arrival of Wave510A, the world’s first commercial AV1 hardware decoder IP that supports the next generation AV1 standard. WAVE510A is optimally designed and architected to support real-time AV1 video decoding up to 4K60fps with a single core and supports a dual video processing unit (VPU) core to play 8K60P at 1GHz while providing high optimization for memory bandwidth loading and exceptional power management. With the compression of reconstructed frames for future reference, the VPU can significantly reduce the bus bandwidth by 50 percent on average while accessing frame data effectively in the external memory.

Since AV1 includes more tools than other video codec generations, it was a challenge for us to offer a better-enhanced compression rate compared to the others out there. However, since we are constantly striving for better and best quality possible within the field of video HW IPs, we are foreseeing the use of our designed IPs applied in the boundless consumer markets.

Designed to be integrated into SoCs for various applications, including televisions, STBs, smartphones, and PCs, both creators and fellow developers will benefit from an innovative, clean-room implementation of the familiar AV1 encoding tools. Creators will enjoy a transparent improvement in the visual quality for their watched videos; developers will have an alternative encoder option to choose from, either for use in the production or for a verification or benchmark tool.

For more information, visit https://en.chipsnmedia.com/page/product_view/5919