Immersive Machines Joins Alliance for Open Media, Adding Audio Technology Expertise
WAKEFIELD, Mass. – April 9, 2026 – The Alliance for Open Media (AOMedia) today announced that Immersive Machines, a developer of professional software tools for immersive audio mastering and delivery, has joined the organization at the Promoter level. Immersive Machines brings audio workflow and technology expertise and will contribute to the Storage and Transport Formats Working Group and the Audio Codec Working Group.
Immersive Machines was founded in 2023 to address the need for intelligent batch processing and file management within audio software workflows.
Over the past year, the team at Immersive Machines has seen growing interest in immersive audio experiences extending to major distribution platforms, and they identified AOMedia membership as an opportunity to support emerging open standards such as the Immersive Audio Model & Format (IAMF). With expanding support for IAMF, the company’s software, Immersive Master Pro, aims to simplify workflows for artists and producers delivering immersive audio content.
“The response from the creative community to immersive audio has been more enthusiastic and more enduring than anyone imagined a decade ago,” said Nathaniel Reichman, Co-Founder and CEO of Immersive Machines. “Our role as technologists is to give artists, engineers and producers the tools to deliver immersive music and soundtracks to more platforms and audiences. AOMedia provides the framework for advancing open, forward-looking formats like IAMF and AV2, and we’re excited to bring IAMF workflows to the professionals using Immersive Master Pro in their daily work.”
AOMedia’s codec-agnostic IAMF enables immersive audio experiences across a range of applications, including streaming, gaming, augmented and virtual reality, and traditional broadcasting.
“AOMedia is pleased to welcome Immersive Machines as a new member, and we look forward to their contributions,” said Dr. Pierre-Anthony Lemieux, Executive Director, AOMedia. “As immersive audio technologies continue to evolve, members like Immersive Machines help us advance our work on open audio standards and enhance experiences for both content creators and consumers across the ecosystem.”
About Immersive Machines
Immersive Machines develops professional software tools for immersive audio mastering and delivery. Founded in 2023, the company’s flagship application, Immersive Master Pro, helps audio professionals manage and deliver immersive audio formats efficiently and at high quality.
Used by artists, engineers, producers and post-production teams, Immersive Master Pro supports emerging immersive media workflows through reference audio playback, format conversion, intelligent batch processing and file management. For more information, go to: https://immersive-machines.com/
About the Alliance for Open Media
Launched in 2015, the Alliance for Open Media (AOMedia) was formed to define and develop technologies to address marketplace demand for open standards for media compression and delivery. Founding Members include Amazon, Apple, Cisco, Google, Huawei, Intel, Meta, Microsoft, Mozilla, Netflix, NVIDIA, Samsung Electronics and Tencent. AOMedia’s open-source, royalty-free video codec AV1 is a significant milestone in the ability to deliver a next-generation video format that is interoperable, open, optimized for internet delivery and scalable to any modern device at any bandwidth. Visit www.aomedia.org or follow AOMedia on LinkedIn.
Press contact:
AOMedia
Lillian Guinther
Aomediamarcom@virtualinc.com
Immersive Machines
Al Houghton
info@immersive-machines.com